Marta Pallarès

Marta Pallarès

Marta Pallarès is a music journalist from Barcelona with a masters degree in cultural journalism, who has developed a career beyond media to dive into music business. Back home after some years in Mexico City, and following two editions coordinating the Primavera Sound festival livestream with Red Bull TV, Pallarès got in charge of the international comms for the event. In 2023 she became its Head of Press, a position where she continues handling the relationship with media partners, while building strategies with national and foreign press and leading Primavera's press team. Pallarès is the company’s official spokesperson for initiatives such as the event's pioneering commitment to gender balanced lineups, its innovative protocol against sexual harassment and the corporate social responsibility actions, specially the ones involving sustainability and environmental projects. She shares them through panels and keynote speeches at the main conferences in the music business (Eurosonic Norderslaag, Reeperbahn Festival, ILMC, European Festival Conference, Talkfest Lisbon, MaMA Paris amongst others), or hearings for official bodies and European agencies (UK Parliament, Parlament de Catalunya). She is also one of members of the board of YOUROPE, the European Festival Association that represents 122 festivals and associated members from 30 European countries. Pallarès won the Excellence Award (personality) in the Iberian Festivals Awards 2024, a prize which is awarded by a jury of Spanish and Portuguese festival professionals.