Wie man Menschen in den sozialen Medien zum Mitmachen bewegt: Die menschliche Seite der Festivalkommunikation
Was ist es, was Besucher an einem Festival begeistert? Das Programm, die Aktivitäten oder das Gefühl, das es ihnen vermittelt? Anhand von Geschichten und Beispielen aus „Jazz in the Park” und dem „Jazz in the Park”-Wettbewerb nimmt Teodora Murăreanu das Publikum mit hinter die Kulissen der Festivalkommunikation, wo Strategie auf Emotionen trifft und Fehler zu Lehren und Best Practices für die nächste Ausgabe werden. Sie hält eine herzliche und ehrliche Meisterklasse über Vertrauensbildung, das Erzählen von Geschichten und die Erstellung von Inhalten, die verbinden.
Speaker
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Teodora MurăreanuJazz in the Park
Teodora Murăreanu
At 27, Teodora Murăreanu works as a Communication Manager and freelancer in the festival industry, focusing on social media strategy and creative communication. She began her journey in festivals as an artist assistant volunteer. Thanks to her studies and her passion for video and photography, she evolved into key communication roles at Jazz in the Park, the Jazz in the Park Competition, and TIFF. Passionate about storytelling and community-driven branding, she develops content strategies and campaigns that bring audiences closer to the festival experience and highlight the beauty of cultural events, helping them reach new and diverse audiences.
Having studied in four different countries, Teodora brings a global perspective on creativity and media. She teaches social media, holds workshops for students, and finds ways to weave jazz into everything she does. At Future of Festivals, she will share insights and best practices from her work in festival communication, from strategy and creative direction to the human side of social media.