Middle East & Europe: Festival Market Exchange
Die Festival- und Kulturlandschaften Europas und des Nahen Ostens wachsen zunehmend zusammen. Während europäische Festivalveranstalter und Dienstleister Möglichkeiten in den aufstrebenden Märkten des Nahen Ostens erkunden, expandieren gleichzeitig kulturelle Initiativen und Unterhaltungsunternehmen aus dem Nahen Osten nach Europa. Dieser dynamische, bidirektionale Austausch führt zu neuen Geschäftsmodellen, kulturellen Innovationen und spannenden Kooperationen.
In dieser hochkarätigen Podiumsdiskussion werden führende Persönlichkeiten aus beiden Regionen ihre Erkenntnisse, Erfahrungen und Zukunftsvisionen teilen. Im Mittelpunkt der Diskussion stehen erfolgreiche Strategien für den Markteintritt von Festivals, kulturelle Anpassung und die Entwicklung nachhaltiger, grenzüberschreitender Geschäftsmodelle.
Moderation
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Angela WillekeIFZA International Freezone Authority
Angela Willeke
About IFZA & About Me
About IFZA
IFZA is a dynamic, international free zone based in Dubai. We leverage the country’s strategic location and world-class infrastructure to effectively support small and medium-sized enterprises as well as start-ups.
About Me
As Head of International Relations & Cooperations at IFZA, I proudly support companies in accessing new markets and unlocking their full potential in the UAE. With a strong focus on strategic partnerships, cross-border structuring and long-term business development, I am committed to helping international and Mittelstand organisations expand confidently and successfully—into Dubai and far beyond. -
Lindi DelightTransformation Coach | Conference Curator
Lindi Delight
Lindi Delight is a transformation architect and dual-certified coach guiding creative leaders and organizations through growth and reinvention. With nearly twenty years in global music and culture, she brings expertise in conference design, agile project management, and fostering inclusive cultures. With a background in promotion, event production, brand expansion, and DEI, she stands out as an innovative force whose strategic vision continues to redefine leadership within the creative scene.
Speaker
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Suhaila GhubashDubai Economy and Tourism Department
Suhaila Ghubash
Suhaila Saqer Ghubash is a government leader from Dubai dedicated to shaping the city’s festivals, cultural experiences, and creative economy. With over two decades of experience, she has been instrumental in positioning Dubai as a global hub for innovation in tourism, culture, and events. Her work bridges policy, strategy, and creative collaboration, promoting cross-cultural dialogue and women’s leadership in the global festivals arena.
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Omar AghaMDLBEAST
Omar Agha
Omar Agha is the Creative Director at MDLBEAST, where he merges business strategy with creativity across design, branding, and music. With over a decade of experience in branding and consulting for major multinationals, he has played a pivotal role in shaping brand identities, particularly in the Middle East and Saudi Arabia. Early in his career, Omar spearheaded the rebranding of one of Saudi Arabia’s largest telecommunications providers, transforming it into one of the region’s most valuable and recognizable brands. His expertise extends to crafting design systems and refining brand strategies, including work on the Kingdom’s high-profile giga projects. Deeply rooted in the music industry, Omar’s journey began as a DJ in Saudi Arabia, fostering his connection to the region’s cultural landscape. A transformative six-year period in Berlin saw him refine his craft, completing a course in Electronic Music Production and Performance while immersing himself in the city’s renowned music scene. Today, he seamlessly bridges Berlin’s electronic heritage with Saudi Arabia’s fast-growing music industry. By combining his expertise in corporate branding with an in-depth understanding of music and sound production, Omar has carved out a unique niche—elevating record labels, helping artists craft compelling visual identities, and delivering multimedia projects with strategic precision. Fluent in Arabic, French, English, and German, Omar’s cross-cultural fluency enables him to connect with global audiences and drive creative innovation on an international scale.