Internationales Promoter Panel
Ein Festival international bekannt zu machen bedeutet, es als Marke zu etablieren, die über Landesgrenzen hinweg Strahlkraft entwickelt. Doch wie baut man eine Identität auf, die Fans weltweit begeistert? Wacken Open Air oder Sziget haben es geschafft, nicht nur durch ihre Line-ups, sondern durch gezielte Partnerschaften, Medienkooperationen und ein klares Profil, das sich über Jahre hinweg gefestigt hat. Dennoch spielt auch das Booking eine zentrale Rolle: Durch gezielte Künstlerauswahl und Marketingstrategien lassen sich neue Märkte erschließen und internationale Ticketverkäufe steigern.
Tomasz Loeffen (Sziget Festival) spricht über Markenbildung und globale Positionierung, während Salman U Syed (Wacken Open Air, Bangalore Open Air) die Herausforderungen grenzüberschreitender Festivalorganisation beleuchtet. Stephan Witzovsky (3000Grad Festival) teilt seine Erfahrungen, wie sich ein unabhängiges Festival international ausrichten kann, ohne seine Identität zu verlieren. Moderiert wird das Panel von Katrin Fuhrmann (DJ Mag), die die Diskussion darüber leitet, wie Festivals über Grenzen hinaus eine starke Community und ein einzigartiges Erlebnis schaffen können.
Moderation
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Katrin Fuhrmannthegoodheart / DJ MAG GERMANY
Katrin Fuhrmann
Katrin Fuhrmann is the CEO of germanys biggest music magazine – DJ Mag Germany and PR & Marketing Expert, Talent Buyer & a passionate music & festival lover. In 2022 she founded her own creative agency „thegoodheart“ with which she and her team is responsible for Social Media, Consulting, PR and Marketing for several big german festivals, labels and artists. With more than 10 years of experience and a good overview of the German music industry, she knows its influences and problems and the resulting changes the best.
Speaker
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Tomas LoeffenSziget Cultural Management
Tomas Loeffen
Tomas Loeffen is Chief Brand Officer at Sziget Cultural Management, leading the creative direction, booking, and global marketing for Sziget Festival. Since 2013, he has worked on international growth for major festivals, offering strategic marketing and travel solutions. His portfolio includes Sziget, Dekmantel, Electric Castle, and EXIT, with a strong focus on attracting global audiences.
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Salman SyedWOA Festival GmbH
Salman Syed
Salman is a global marketing expert, festival organizer, and passionate metalhead. After visiting Wacken Open Air at 19, he was inspired to start Bangalore Open Air, India’s biggest heavy metal festival. Now, he is the International Brand Representative and Projects & Marketing Manager at Wacken Open Air, handling international marketing and branding through Wacken Metal Battle. With 16+ years in the industry, he champions underground metal and global collaborations.
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Stephan Witzovsky3000Grad
Stephan Witzovsky
His diverse background and tireless productivity make it impossible to pin Stephan Zovsky down to a particular genre. Anyway, mentioning his name in one breath with the term ‘Melodic Techno’ doesn't make him frown; the terms ‘tool-like’, ‘DJ-oriented’ or ‘club-ready’ make him smile. You won't hear him playing obvious bawl-along hits, but neither will you hear him playing nerdy, overly intellectual tunes. His understated, functional style sits comfortably in the middle, making him the perfect prime time artist for those moments when it's all about no-frills, strictly-thrills dancefloor ecstasy.
Laber A&R 3000Grad, Acker Records, Acker Dub